Outbound B2B appointment setting
Qualified meetings with decision-makers, booked by phone.
Blackwell Group calls your target accounts on your behalf and books meetings directly into your calendar. You pay for the meetings that take place.
- You define
- Your ideal customer, the decision-maker titles and the territory.
- We handle
- Outbound calls, qualification and scheduling.
- You receive
- Meetings in your calendar with decision-makers.
- You pay
- A fee for each meeting that takes place.
Our focus
One service, done properly.
We do outbound appointment setting for B2B companies and nothing else. We do not build websites, run advertising or manage social media. Our team makes the calls, qualifies the conversation and books the meeting, so your salespeople spend their time with people who can decide.
Process
How an engagement works
- 1
Define the target
We write down who you want to meet: ideal customer profile, decision-maker titles, territory and qualification criteria. All of it goes into a written agreement.
- 2
Approve the script
We draft the call script. You approve it before the first call, and any later change to the commercial claims in it needs your written approval.
- 3
We make the calls
Our team calls the companies on your target list on your behalf, follows the approved script and respects your exclusion list.
- 4
Meetings reach your calendar
Qualified decision-makers book into your calendar. Each month we invoice the meetings that took place, and you have a review window to question any of them.
Qualified meetings
What counts as a qualified meeting
The criteria are fixed in the agreement before we start, so both sides know in advance what is billable.
- The company fits your ideal customer profile.
- The person we booked is a decision-maker.
- Their business relates to what you sell.
- They accepted the meeting knowingly and expressly.
- The company is not on your exclusion list.
What you can count on
- A written scopeTarget, territory and qualification criteria are agreed in writing.
- A script you approveNothing is said on your behalf that you have not signed off.
- Your exclusion listWe leave alone the companies you name, such as current customers and active negotiations.
- Documented contactsEach booked meeting comes with a record of the contact that produced it, available on request.
- Billing tied to meetings heldOne invoice a month, one line for each meeting that took place.
What we do not promise
- Sales or revenueWe deliver meetings. Closing is your work.
- A fixed number of meetingsVolume depends on your market, your offer and how open your calendar is.
- A replacement for your sales teamYou take the meetings and run the sales process.
Who we work with
Companies that already know their best customers.
We work with B2B companies that sell to other businesses and can describe the buyer they want to meet.
- A clear ideal customer profile and named decision-maker titles.
- A sales team ready to take meetings.
- Open calendar slots to book into.
Tell us who you want to meet.
Send a short note about your company and your ideal customer. We will reply with the next step.
Email admin@grupoblackwell.com or call +58 424 356 5055.